Paid Ads for Local Businesses

Written by Deepika Shears | Feb 25, 2025 3:43:00 PM

In the digital age, local businesses in Colorado Springs must compete strategically to attract and retain customers. Google Ads and Meta Ads offer powerful advertising solutions that help businesses generate leads, increase visibility, and drive conversions. This guide explores the most effective marketing strategies for leveraging these platforms to grow a local business in Colorado Springs.

Google Ads: Targeting High-Intent Local Customers

When you think about the marketing funnel, from the top to the bottom, we have the following tactics:

  • Awareness
  • Consideration 
  • Conversion

Google Ads is a great tool for driving Consideration and Conversion efforts at an efficient cost when managed correctly. With Google Ads, we can capture high-intent searchers who are actively looking for goods and services in their area. By using precise targeting and keyword strategies, local businesses can ensure their ads appear at the right time and to the right audience.

Key Strategies:

  • Use Localized Keywords – Focus on location-based keywords like "best hair stylist Colorado Springs," "plumber near me," or "burger restaurant downtown".
  • Connect Google Ads to Google My Business (GMB) – Running Local Services Ads alongside an optimized GMB profile increases credibility.
  • Build Call and Location Extensions – Make it easy for potential customers to call or find directions directly from the ad to your store.
  • Implement Negative Keywords – Avoid irrelevant clicks by excluding non-service-related searches and regularly conducting search term scrubs.
  • Optimize for Mobile Users – Many local searches happen on mobile devices, so ensure landing pages are fast and mobile-friendly.
  • Consider Your Budget – Google Ads is a cost-per-click model; consider how your CPCs influence your monthly budget. Businesses related to insurance, loans, mortgages, legal and software will have high CPCs and require more budget. 

 

Consult with our team to audit your Google Ads strategy and quote a monthly budget 

 

Meta Ads: Driving Engagement and Brand Awareness Locally

Looking back at our marketing funnel, Meta Ads performs the strongest when used in Awareness and Consideration tactics. The benefit of using Meta Ads, is that it allows businesses to reach highly targeted audiences based on demographics, interests, and behaviors across Facebook and Instagram. Local businesses in Colorado Springs can use these marketing strategies to increase brand awareness, generate leads, and re-engage potential customers.

Key Strategies:

  • Leverage Geo-Targeting – Focus ad spend on Colorado Springs and nearby service areas.
  • Use Video and Visual Content – Engaging visuals and short videos perform better in capturing your target audiences’ attention.
  • Run Lead Generation Ads – Collect contact information directly within Facebook or Instagram without forcing users to leave the platform.
  • Retarget Website Visitors – Implement the Facebook Pixel within your site’s code to retarget people who visited your website but didn’t convert.
  • Create Lookalike Audiences – Use data from existing customers to find new potential clients in Colorado Springs who match similar behaviors.
  • Offer Time-Sensitive Promotions – Limited-time offers create urgency and drive conversions.

Combining Google & Meta Ads for Maximum Impact

For local businesses in Colorado Springs, combining Google Ads and Meta Ads can create a well-rounded digital marketing strategy. Google Ads captures high-intent searches, while Meta Ads builds brand awareness and engagement.

Best Practices for a Multi-Platform Approach:

  1. Use Google Ads for Immediate Leads & Meta Ads for Nurturing – Google helps capture people actively searching for services in Colorado Springs, while Meta keeps your brand top-of-mind.
  2. Retarget Google Visitors with Meta Ads – If someone clicks a Google ad but doesn’t convert, use Meta Ads to bring them back.
  3. Maintain Consistent Messaging – Ensure your ad copy, visuals, and offers align across both platforms.
  4. Track Performance & Adjust – Monitor key metrics such as CTR, conversion rates, and cost per lead to refine campaigns.
 

A Smart Ad Strategy for Local Growth

Local businesses in Colorado Springs can drive consistent leads and revenue by strategically using Google Ads and Meta Ads. By combining high-intent search advertising with targeted social media engagement, businesses can maximize their online presence and attract more local customers.

Looking for expert guidance on running effective paid ad campaigns in Colorado Springs? Contact us today to create a tailored strategy for your business!

 
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