LinkedIn isn’t just an online résumé, it’s the most powerful professional networking tool out there. Whether you’re looking for your next job, building a personal brand, or just trying to connect with the right people, how you show up on LinkedIn matters.
But let’s be honest, most LinkedIn advice sounds the same: “Optimize your profile,” “Engage more,” “Use hashtags.” While all of that is true, it’s not enough. If you really want to stand out, you have to be strategic, real, and consistent.
Most people write their LinkedIn profile like a résumé:
“Marketing Manager at XYZ Company. 5+ years of experience in digital marketing.”
That’s fine… but it’s forgettable. Instead, write for the person who lands on your profile. What do you want them to think, feel, or do?
Make your profile a conversation starter, not just a list of jobs.
Your headline is prime real estate. It follows you everywhere—your comments, posts, and search results. If it just says your job title, you’re wasting space.
Boring: “Software Engineer at XYZ Corp.”
Better: “Building AI-powered tools that simplify life | Software Engineer at XYZ Corp.”
Think of it this way: If someone sees your name in a comment, would they immediately understand what you bring to the table?
This is the most underutilized section on LinkedIn. People either skip it or write a block of text so boring it makes you want to exit the page.
Here’s a simple way to structure it:
Stop sending the default “I’d like to add you to my LinkedIn network” message. It’s cold. It’s robotic. And most importantly, it gives no reason to accept.
Instead:
People are way more likely to accept when they see a little effort.
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You don’t need to post daily to grow on LinkedIn. But you do need to engage. Here’s the trick: Comments are more powerful than posts when you’re just starting out.
Instead of stressing over what to post, comment on industry leaders’ posts. Add insights, ask questions, and make your voice heard. This puts you in front of their audience, growing your network faster.
If you do post, make it interesting. Nobody logs onto LinkedIn thinking, “I hope I see a generic corporate update today.”
Posts that work:
Posts that don’t work:
Use 3-5 hashtags max per post, mixing industry (#Marketing) and niche (#SEOgrowth). If you’re tagging people, make sure it’s relevant—tagging 20 people just for reach hurts engagement.
A profile with strong recommendations stands out. But here’s the catch: Don’t just ask your work besties for them.
Instead, request recommendations from:
And when you ask, make it easy:
“Hey [Name], I really enjoyed working together on [Project]. Would you be open to writing a short recommendation about [specific skill or achievement]? Happy to do the same for you!”
People are more likely to say yes when they know what to focus on.
LinkedIn’s analytics tell you:
Check it weekly and tweak your strategy accordingly.
Success on LinkedIn doesn’t happen overnight.
There’s no magic formula to LinkedIn success. It’s about being visible, valuable, and real. Start small:
Keep at it, and soon enough, the right people and opportunities will find you!
Do you want your own, personalized marketing consultation? Let's get in touch. We are here for you.